Berlin: Nathan Engels loves SEO. His passion widens beyond his two blogs, WannaBite and WeUseCoupons, and his fulltime position as SEO Specialist at the digital agency, LEAP.
“SEO is critical to a blog’s overall success,” Nathan Engels, Search Specialist at LEAP, said. “Bloggers can create amazing content, but few will read it, simply because they cannot find it. You have to help Google help you.”
Here are the 4 easiest and most useful tips that bloggers can implement to help their Search Engine Optimization:
Key Word Selection: Really this is more of a “keyphrase.” People who are search savvy barely ever look for one word, they search for phrases. In order to understand what keyphrase bloggers should use in their post, conduct a PST (Personal Search Test). Literally write your blog, and then think about how you personally would search for the topic that would lead to your blog. Voila – that, is your keyphrase
Titles: Employ your keyword or keyphrase in your title. It may make your title less kitschy, but it will help the blog and content get found, and read. Title posts should be precise, concise and direct.
Meta Description: Think of Meta descriptions as a classified ad. Bloggers are striving hard to obtain people to click their site, make it simple by tempting them. These descriptions should never be more than 156 characters and should always be included.
ALT tags & File Names: Ensure to have keywords/keyphrases in the images alternative tags (ALT). This lets Google another chance to realize what the post is about, and tag it correctly in search.
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