Mobile search ad CTRs way higher than desktop

3 April 2012

Berlin : As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report suggests that marketers also need to optimize their search marketing for mobile users. The findings of "State of Mobile Search Advertising in the U.S. 2012" report show that consumers are far more likely to click on a search ad displayed on their mobile device than they would on their computer.

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